JOJA partnered with minisocial to produce creator-made videos for use across marketing channels.
creators
25
cumulative following
411k
fully licensed assets
50+
earned media value
6,381
about
female-founded activewear brand JOJA was looking for lifestyle and testimonial videos from creators
the challenge
JOJA was looking for content creators who could create content that aligns closely with their brand and style. A libaray of on-brand, fully-liscsed content is extreamly valueable but the process takes bandwidth away from other projects.
our solution
The team at JOJA turned to minisocial to find the right creators, with the right style & audience who produced assets that felt like the team at JOJA had created themselves. The result is a library of fully-licensed assets with curated content that feels native to JOJA’s audience and a group of posts from micro influencers who fit in perfectly with JOJA’s superfans.
