Olipop is a deliciously refreshing tonic that is crafted with prebiotics, botanicals, and natural plant fiber to support your microbiome and benefit digestive health.
creators
25
cumulative following
184k
fully licensed assets
65+
earned media value
$4,622
about
Olipop is a new kind of soda that is packed full of good-for-you ingredients.
the challenge
A unique and tasty offering in a world full of artificial colors, flavors, and sweeteners - Olipop was looking for ways to showcase the refreshing flavors of their product and contrast them to your garden variety soda brand with "first sip" videos of people trying their soda for the first time.
our solution
Olipop turned to minisocial to produce UGC videos and stills that feature why Olipop is the better soda choice and show reactions of real people trying Olipop for the first time.
By activating a cohort of 25 micro influencer creators with a cumulative following of 184k, minisocial helped Olipop generate 65+ fully-licensed UGC assets, and posts with an EMV of $4,600+.
