10 brands leveraging UGC from minisocial to increase awareness and drive sales

See how minisocial power users are turning UGC into marketing gold.

1. Plant People — TikTok ads

Plant People created ads with a top 18% industry average CTR by focusing their campaign on testimonial-style videos with creator voiceover. This content helps viewers contextualise the product and provides powerful social proof.

2. KRAVE Jerky — organic Instagram

3. Native — organic Instagram

KRAVE Jerky and Native kick up the nostalgia with holiday-themed UGC that brings the joy of the season to life.

4. Imperfect Foods — Instagram and Facebook ads

Imperfect Foods' high-performing unboxing ads showcase a box of good food while communicating the brand's USPs. While unboxing, creators highlight Imperfect Foods' mission to fight food waste — a win-win for customers looking to help the planet and get their shopping done conveniently.

5. Spotlight Oral Care — organic TikTok

It's hard to go wrong jumping on a trend that feels like it was made for your product, and that's exactly what Spotlight Oral Care did. By having creators stitch a viral video, they created hundreds of moments — with content receiving over 10 million views in total — that led to their viral teeth whitening pen selling out on shelves across the country.

6. Corkcicle — Reels

Corkcicle created a montage showcasing customers' day-in-the-life moments with their product in action. By having creators flip, toss and sip, Corkcicle showcased the durability and practicality of one of their hottest items.

7. Nom Nom — Instagram and Facebook ads

Buying new pet food can be tricky, especially when you have a picky eater. Nom Nom's ads double down on showing how and why so many dogs love their food.

8. Better Natured — pinned how-to

The success of a new product can rely on customers using it properly. Pinning a how-to with your latest drop to the top of your profile brings awareness to the product while giving customers easy access to a quick how-to once theirs arrives.

9. Blueshift Nutrition — organic Reels

Having a new style of product in a space as familiar as a multivitamin can be tricky. Blueshift Nutrition has tackled this head-on by leaning into UGC to make their product more approachable while sharing the benefits of drinking your vitamins.

10. Alala — product page social proof

Point of purchase is one of the last steps in your customer's journey — don't let them bounce because they can't picture the product in real life. Like Alala, including videos and social proof on product pages helps showcase your product in the wild, giving customers the confidence they need to add to cart. Bonus points if traditional reviews sit alongside the videos and images.

11. Tea Drops — organic TikTok

Tea Drops has a unique product that is best shown with a demo. Traditional demos can feel stuffy and unnatural. Sharing authentic UGC videos of people making and sipping their Tea Drop helps contextualise the product and piques the interest of potential customers.

Ready to kick off your UGC campaign?