Why your brand should be on TikTok

Time to go viral

TikTok is THE platform for getting your product to go viral, which makes UGC posts and influencer strategies among the more important aspects of a solid TikTok presence.

The shot list

The goal for your campaigns is to connect with YOUR audience. Here are some timeless content ideas to give you a break from all the trend chasing.

• Show the product page on a computer or phone, then cut to holding the product in front of the device — as if it arrived instantly.
• Get personal: share the founder or brand story with your customers.
• Go spot your product on shelves in stores.
• Share a recipe featuring an unusual but tasty pairing with your product.
• Day in the life video featuring a natural setting where your product would be consumed — on the go, camping, breakfast in bed.
• Pack up an order. Get extra personal and add the name of the person who ordered, with a little note in the shipment.
• Stitch a video with a creator or customer sharing your product, reacting to what they say.
• Introduce a member of your team and have them share their favourite product.
• Recreate Pinterest aesthetic boards as outfits.
• Imagine a celebrity look featuring your products.
• Grab behind-the-scenes while on set and share a sneak peek of what's to come.

The sounds

A few things worth knowing when picking audio for business accounts:

• Consider how many videos have been made using that sound. Sometimes a lower number — around the 2–3k mark — is a sign it will start trending upwards.
• Don't skip saving sounds for future use. Even without a video idea in mind, the sound can spark one for you or someone on your team.
• Be confident and make an original sound. Singing a trending audio or adding a relatable voiceover is a great way to get past licensing limits.

The creators

Working with native TikTok creators is the best way to streamline your content creation, in both time and cost. They know what works on the platform, and they can make it in about half the time it would take you to even decide on the concept.

So how do you find the right creators for your niche? TikTok is good at putting the right people on your For You Page, but if you need help managing the process — building a creator list, doing outreach, managing contracts, negotiating usage rights — that's where a platform like minisocial comes in.

minisocial is a fully-managed platform that pairs brands with micro-influencer creators to produce UGC on demand and at scale. The content is then yours to repurpose across your channels as your own: ads, organic social, even your website.